![]() Cat Chang, a fashionista who attended the event, told The Washington Post that Payless “ had us fooled, like completely.” But it made her rethink the Payless brand and she plans to visit a store soon. After making the purchases, shoppers were taken into a back room, told of the trick and given the shoes for free. Payless pulled off the marketing ploy to highlight its newest shoes, which are inexpensive designs available at its stores. But after the fashionistas paid hundreds of dollars for what they though was fancy footwear, they discovered they had been duped. The ruse took place in a mall near Los Angeles, where a select group of social media influencers were invited to a private launch party for new Italian shoe designer Bruno Palessi. Wharton's Barbara Kahn and Lehigh University's Ludovica Cesareo discuss the Payless 'Bruno Palessi' prank.Īn elaborate advertising prank by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior. Crisis Leadership: Harness the Experience of Others February 14, 2023.Choosing a New Board Leader: Eight Questions March 7, 2023.Speak With Confidence: Four Fixes That Work April 11, 2023.It’s Not You - It’s Your Goals: Knowing When to Quit May 30, 2023.Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Meet the Authors: Erika James and Lynn Perry Wooten on The Prepared Leader October 3, 2022.Navigating Microaggressions at Work November 1, 2022. ![]() How National Politics Are Impacting DEI in the Workplace February 7, 2023.Diversity at Work: Why Inclusive Storytelling Matters April 4, 2023.Improving Accessibility in the Workplace - and in Space May 16, 2023.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.Making the Business Case for ESG May 3, 2022.How Companies and Capital Can Be Forces for Good June 21, 2022.Investing in Refugee Entrepreneurs in East Africa August 8, 2022.Why Employee-owned Companies Are Better at Building Worker Wealth November 11, 2022.Beyond Business: Humanizing ESG December 13, 2021.How Analytics Is Changing Finance November 29, 2022.How Data Analytics Can Help Deliver Social Good December 20, 2022.How Analytics Can Boost Competitiveness in Sports January 31, 2023.
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